Internet Marketing Glossary: A List Of Digital Terms You Need To Know – 2020 Ready (Part 9: Internet, Payments, Transactions and Sales)

This Internet Marketing Glossary is a comprehensive digital marketing jargon glossary.

Internet, Payments, Transactions and Sales


A hyperlink, commonly known as ‘link,’ is an HTML object that enables one to jump to a different location when it is clicked or tapped. Links can be found on mostly all webpages and provide an effective means of navigating between different pages on the web.

Hyperlinks can be attached to text, images, or other HTML formats. The standard color used to display links on Web browsers is blue, but links can come in different colors as the style may be customized with the use of HTML or CSS styles.

In the past, before the web became widely known, links were often underlined by default. Because of the rising popularity of good web design, this method has become less common. When you add a link to an image, the link tag encapsulates or surrounds the image tag. Since the image tag is nestled within the link tag, the image itself becomes a link.

This same process can be used to add links to other elements such as <div> and <span> objects. However, because CSS can be used to stylize a link, an <a> tag with a CSS class or ID attribute is often used to replace a <div> or <span> tag. Search engines use hyperlinks for two basic reasons – to find new web pages and to help determine how well a page should rank in their results.

Modal / Popup

Thе term “рор-uр” hаѕ twо computer-related mеаningѕ – onе dеnоtеѕ a window аnd thе оthеr is ѕоrt of a menu.

The first definition of a Pop-Up Windоw implies a type of window that opens withоut thе user сhооѕing “Nеw Windоw” frоm a рrоgrаm’ѕ File mеnu. Pop-up windоwѕ are often рrоduсеd by wеbѕitеѕ thаt permit рор-uр аdvеrtiѕеmеntѕ, thеѕе аdѕ аrе created with JаvаSсriрt соdе thаt is embedded intо the HTML of a Wеb page.

Thеу gеnеrаllу еmеrgе when a user visits a раgе оr сlоѕеѕ a windоw. Some рор-uр аdѕ арреаr in frоnt of the main windоw, whilе оthеrѕ ѕhоw uр bеhind the mаin brоwѕеr windоw. Irrеѕресtivе оf whеrе рор-uр аdvеrtiѕеmеntѕ diѕрlау оn уоur ѕсrееn, they аrе usually рrеttу аnnоуing.

Fоrtunаtеlу, brоwѕеr dеvеlореrѕ hаvе nоtiсеd this аnd most Wеb brоwѕеrѕ now incorporate an орtiоn tо blосk рор-uр windows. If you are experiencing рор-uр windоwѕ bеing diѕрlауеd on your соmрutеr when уоur browser iѕ nоt ореn, уоu mау hаvе an аdwаrе рrоgrаm running оn уоur PC.

The second definition, Pор-Uр Mеnu is a tуре оf menu thаt рорѕ up on the screen еасh timе a uѕеr right-сliсkѕ a certain оbjесt оr аrеа. Usually, the pop-up window fеаturеѕ a mеnu of соmmаndѕ аnd rеmаinѕ on thе screen оnlу until уоu select one of thе commands, it then diѕарреаrѕ.


A Uniform Resource Locator, formerly known as Universal Resource Locator, or just URL, in short, is the unique address for any file available on the Internet. It includes the following elements as an example:

http:// – the URL prefix; it specifies the protocol used to access the location, – the or IP address or server name,

/definition/url – the path to the directory or file.

Nowadays, there is no need to add ‘www’ when giving a web address. Also, you are no longer required to type in www or http into a browser before visiting a website. By simply typing the website – into the browser, it will automatically open that particular website. A URL can also be entered manually into the address bar of a Web browser. If for instance, you need to visit a website that has its Web address printed on a card or brochure, you can enter the URL into your browser.

It is common for URLs to appear automatically when you click on a link or open a bookmark. If the server name in the URL is not valid, your web browser will display a “Server not found” error; if the URL has an incorrect path, the server may respond with a 404 error.

Adaptive Payment

Adaptive Payments (AP) make it possible for PayPal third-parties to create payment systems of their choice. The sender can make use of the same API to rotate money from a single person to other receivers while making use of parallel and chained payments.

With the AP APIs, handling payment refunds, preapprovals, currency conversions, and other transactions that appear cumbersome are made flexible.

The person making the application must have a business-level account with PayPal and must make sure that the appropriate permissions levels are in place before such a person can make use of Adaptive Payments. However, the receivers and senders are free to have any type of PayPal account or not have an account with PayPal. In such situation, the senders and receivers will make use of “guest checkout.”

PayPal also announced on its website that AP has become a limited release product that can be used by some selected partners. It also added that it should not be used for new integrations without seeking and getting guidance first from PayPal.

To be able to make basic chained payment with AP, the person initiating it must first setup payment. Next step is to send the customer the payment is meant for to PayPal for authorization. The next step which is optional is to retrieve the payment information.

Recurring Payment

Recurring Payment is a situation whereby someone authorizes transactions to be made on his or her bank account monthly or at the expiration of a previous subscription.

Also known as AutoPay, the deductions are made from the person’s credit card without the need to re-subscribe. This ensures that the customer will not concern him or herself with paying late fees should he or she forget to make payment on time.

As long as a person is subscribed to a service that allows for recurring payment at the end of a billing cycle, the same amount will be deducted monthly. Should the person decide to back out of the subscription or membership, such a person would have to turn off recurring payment from their account.

While some people feel comfortable with recurring payments, others may not find it so. Sometimes, people who are no longer part of a membership or no longer wish to subscribe to a service receive a debit alert to that effect. Many sellers make use of recurring payments to get paid automatically be it daily, weekly, monthly or in 12 months. This assures them of payment for their goods or services.

Always remember to deactivate this feature from your bank account should you no longer need it.

Lead Magnet

A lead magnet is what a website owner offers a website visitor in return for the visitor’s email address, other information or to partake in a survey.

The website could be offering a free ebook, discounts, or free membership in return for the visitor’s email address and name. The aim of generating leads is for the purpose of marketing: selling your product directly to your subscribers through their emails.

It is not easy to keep a visitor from coming back to your website except in some occasions where he/she finds your website valuable enough to be bookmarked. If one is not that lucky to have a compelling website, the best option is usually to use lead magnets to get leads that would be valuable to them.

4 basic ways of creating a lead magnet:

  • Discover what your visitor would value and make them part with their email address. It could be for a physical item or an ebook, coupon code, etc., then go ahead and offer them such in return for their info.
  • Get coupon code, ebook for the item ready for your visitors.
  • Create a landing page while making provision for people to sign up with the details.
  • Set up an autoresponder to handle your emails for you.


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