Internet Marketing Glossary: A List Of Digital Terms You Need To Know – 2020 Ready (Part 6: Content and Content Management Systems)

This Internet Marketing Glossary is a comprehensive digital marketing jargon glossary.

Content and Content Management Systems


Infographics are gaining popularity because they place less pressure on a website visitor. They are a form of content marketing that makes use of visual presentations with fun and colorful designs to display content. Just as tables simplify a difficult data, infographics simplify complex messages and help to capture and maintain a website visitor’s attention. Images, cartoons, symbols, etc. are some of the infographic methods that many companies and website owners are using to entertain and at the same time inform their audience.

Infographics are considered to be effective worldwide because of their ability to convey information in a simple and quick manner to the reader. They are used for maps, signs, and data presentation. Infographics transform a rather boring story in a manner that is visually digestible for the user. They are usually eye-catching, entertaining, and concise.

Major elements of infographics are:

  • Visual elements – the graphics, color, and reference icons
  • Content elements – statistics, time frames, and references
  • Knowledge elements – facts

Why people make use of infographics

  1. They attract and engage a website user.
  2. Attracts more traffic to a website
  3. The contents are viewable and can be easily scanned
  4. They are easy to share on social media


WordPress is an online and an open-source website creation written in PHP (Hypertext Preprocessor). It is indubitably the easiest and most powerful blogging and website content management system that has ever existed in a user-friendly form.

WordPress came into existence in 2003, it was introduced with a single kind of code that promotes the use of ordinary text. Since its introduction, WordPress has expanded to become the largest self-hosted blogging system used all over the world.

WordPress is used by millions of sites and viewed by millions of people on a daily basis. There is an enormous amount of people that operate on WordPress all over the world which means that it is an open source design (far more than major commercial sites).

You are in safe hands if you use WordPress in publishing on the Web. Most renowned blogs, news channels, music platforms, largest companies, and celebrities all make use of WordPress. An instance of renowned blogs on WordPress is Mashable. There is also News Channels like New York Times’ blog and CNN’s on-air personality blogs on WordPress.

If you are wondering about people and brands that use WordPress, go to the WordPress site’s showcase, and you will be intrigued by the number of famous sites and notable personalities that make use of WordPress to influence their website.


WooCommerce is a device used in selling products and services. Particularly, it makes the sales of products and services reasonable and available. Both digital and physical products could be sold, inventory and shipping could be well-managed, payments could be obtained safely, and taxes organized spontaneously on Woocommerce platform.

WooCommerce is designed to incorporate easily with WordPress, making it the apparent eCommerce option for the current WordPress users, as it links easily with advanced WordPress ecosystem. Here are some features of WooCommerce:

  • Sell whatever wherever: Be it physical goods, digital downloads, subscriptions, contents, or even your time, you will be able to create a WooCommerce store to sell across the globe (or within a country, depending on your choice).
  • Mobile-friendly: WooCommerce is designed so that both your store and your products look sophisticated when viewed on your customers’ mobile devices as they do on a desktop computer.
  • Scalability: WooCommerce can be managed conveniently, so as you expand your business, you can also expand the functionalities of your store. Beginning from the sales of a product to the management of your store, Woocommerce will accommodate your needs, and help you can expand your business.
  • Having your own data: With the ability to safeguard your data privately of any third-party software platforms, it gives you full control of your business and future.
  • Secure Code: Sucuri, is setup to enhance security as it audits WooCommerce and ensures that it abides by WordPress approved practices. It also ensures that the rules of coding are adhered to, and that information is kept safe and updated.


Shopify is an ideal e-commerce solution that enables you to create an online store to market your goods. It allows you to organize your products, personalize your storefront, receive credits card payments, and trace and reply to orders – everything done on the computer.

Shopify is also an SAAS (Software as a service)-based platform. With Shopify, you can begin your online store on this platform; you can easily manage orders, receive payments, create and monitor shipments and so much more.

Shopify app allows you to purchase and install various similar apps for your online store to get more features. The app store is an amazing portal of information that will transform your e-commerce store into a Multipurpose marketplace.

Although Shopify is not the only e-commerce platform online, it is virtually the most used and popular platform available in the market for both small to medium businesses. Bigger businesses can use the enterprise version.

Amazon recognizes Shopify, and with time, Shopify will become one of the most famous e-commerce platforms online, with the hard work, dedication and expertise put it this platform, it is expected to become one of the most used online shopping platform in the nearest future.

Customer Relationship Management

Customer Relationship Management (CRM) is the capacity of a product or company to hold on to its customers over a given period of time. It looks at ensuring that customer of a particular product or business continues to employ that product without patronizing or defecting to other products or business providers. The ability of any company or product to hold on to its customers for a long period shows its customer retention capacity.

CRM is a relationship that starts right from the onset the customer makes contact with the company, and it continues throughout that relationship.

A fast, efficient and effective way to improve company revenue is company retention because the company doesn’t need to synthesize, lure and convert new customers. Sells are made to customers that have enjoyed some form of relationship with the business.

Companies that embrace CRM find it easy marketing to customers because these customers have shown interest in their products previously and as such, it is simpler to gain the advantage based on the relationship built. One peculiar characteristic peculiar to companies that imbibe excellent customer retention practices is that their profit rises in direct correlation with the duration of the relationship with the retained customers.

Content Management System

A content management ѕуѕtеm (CMS) iѕ a computer аррliсаtiоn оr set оf аffiliаtеd programs thаt can be uѕеd to сrеаtе and process digitаl соntеnt. CMS еndеd up bеing a buzz wоrd in thе web dеvеlорmеnt ѕесtоr bу virtuе of itѕ bеnеfitѕ.

A CMS can have loads оf meanings depending оn thе ѕituаtiоnѕ аnd thе реrѕоn’ѕ оr project mоtivеѕ. To add to this complexity, an organization known аѕ AIIM (Aѕѕосiаtiоn fоr Infоrmаtiоn and Imаgе Mаnаgеmеnt) documented the асrоnуm ECM (Entеrрriѕе Cоntеnt Mаnаgеmеnt) and WCM (Wеb Content Management) as thеir invеntiоn and coined their own dеfinitiоn thаt suits thеir оrgаnizаtiоn’ѕ bеnеfitѕ.

AIIM сhаngеd thеir meaning of ECM a couple оf timеѕ аnd uploaded their dеfinitiоnѕ tо Wikiреdiа, whiсh iѕ now mаdе рubliс. In thе соurѕе of this writing, fоr most ѕituаtiоnѕ, whеn аn individuаl in thе web dеvеlорmеnt industry is speaking аbоut CMS (Cоntеnt Management Sуѕtеm), оr ECMS (Entеrрriѕе Content Management Sуѕtеm), hе/she might bе mоrе likеlу rеfеrring to the dеfinitiоn above.

Originally posted 2019-03-14 21:26:57.

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