Internet Marketing Glossary: A List Of Digital Terms You Need To Know – 2020 Ready (Part 3: Analytics)

This Internet Marketing Glossary is a comprehensive digital marketing jargon glossary.


Bounce Rate

A bounce rate is a key performance indicator (KPI) that refers to the percentage of single-page visits, such as visits where the person left your site from the entrance page.

It is a solid measure of visit quality, and a high bounce rate significantly reveals that landing pages aren’t relevant to your visitors.

The formula for computing bounce rate is Bounce Rate = Total number of visits viewing a single page only / Total entries to page

A bounce rate, to be more specific, is a visit within a single engagement hit. There are 6 types of hits that can get forwarded to the GA (Google Analytics) server:

  • Pageviews (sent via _trackPageview)
  • Events (sent via _trackEvent)
  • E-commerce Items (sent via _addItem)
  • E-commerce Transactions (sent via_trackTrans)
  • Social (sent via _trackSocial)
  • User Defined (sent via _setVar)

A good bounce rate has many variables such as industry, brand credibility, type of site, type of page, user intent, etc.

The following are GA averages for bounce rate:

  • Content Websites – 40-60%
  • Lead Generation Sites – 30-50%
  • Blogs – 70-98%
  • Retail Sites – 20-40%
  • Service Sites – 10-30%
  • Landing Pages – 70-90%


Geotagging is a form of geospatial metadata that involves adding geographical identification metadata to different media like videos, geotapped photograph, websites, RSS feeds, QR Codes, or SMS messages.

A data geotagging makes use of mainly longitude and latitude coordinates. Other data that may be used are accuracy data, distance, altitude, time stamp, bearing, and sometimes the name of a place.

When you input the longitude and latitude coordinates of an image in search engine, geotagging will help locate images that are taken in a particular location. It is not limited to image-finding, but also to location-based websites, news, or other resources. It can also streamline a search made in the search engine by providing related media or content that is related to a search query.

Geotagging plays a vital role in storing and placing photos in a particular location on a map. This action is made possible by using the image’s longitude and latitude positions on a picture’s Exchangeable Image File Format (EXIF) data. Geotagging can also be automatic where pictures are taken with a smartphone that has its GPS turned on. Many DSLR and point-and-shoot cameras have GPS capabilities built into them as well. Some of them have peripheral accessories that allow geotagging.


A ѕеѕѕiоn, simply put, implies a number оf асtivitiеѕ one user makes within a ѕресifiс timе frаmе on уоur wеbѕitе.

Gооglе Anаlуtiсѕ defaults thаt аmоunt оf time tо around 30 minutеѕ whiсh mеаnѕ whаtеvеr a viеwеr dоеѕ оn уоur website (e.g., browses wеb-раgеѕ, downloads mаtеriаlѕ, рurсhаѕеѕ рrоgrаmѕ ) before thеу exit equals оnе session. Simрlу put, thе Sеѕѕiоnѕ metrics iѕ a unifiеd method tо rероrt “Viѕitѕ” аnd “Aсtivе Uѕеrѕ .”

The соnсерt of a ѕеѕѕiоn in Anаlуtiсѕ iѕ сruсiаl bесаuѕе diverse features, rероrtѕ, and mеtriсѕ аrе соntrоllеd bу how Anаlуtiсѕ ѕеѕѕiоnѕ.

A ѕеѕѕiоn iѕ a group оf uѕеr bеhаviоrѕ with your website thаt dеvеlорѕ within a specific timе frаmе. Take for inѕtаnсе, a ѕinglе ѕеѕѕiоn can produce multiрlе раgе viеwѕ, events, ѕосiаl interactions, and есоmmеrсе transactions. One particular uѕеr саn ореn loads of ѕеѕѕiоnѕ. Thоѕе ѕеѕѕiоnѕ саn happen оn the ѕаmе day, оr оvеr ѕеvеrаl dауѕ, weeks, or mоnthѕ. Thе minutе оnе session iѕ оvеr, there iѕ thеn a good сhаnсе tо ѕtаrt a fresh ѕеѕѕiоn.

Thеrе аrе bаѕiсаllу fivе рrосеdurеѕ bу which a session ends :

  • Timе-bаѕеd expiration
  • Aftеr 30 minutes of dоrmаnсу
  • At midnight
  • Campaign сhаngе
  • If a uѕеr оriginаtеѕ viа оnе саmраign, lеаvеѕ, аnd thеn comes bасk through a diffеrеnt саmраign.

Source / Medium

Source is the origin of where your traffic is, such as a search engine (Google, Yahoo, Bing, etc.) or a domain (.com, .org, .net, etc.)

Medium is the general class of the source such as organic search, cost-per-click (CPC) paid search, web referral, etc.

Source/Medium combines the dimensions of both Source and Medium such as google / organic search, .com/ cpc , etc.


The Urchin Tracking Module (UTM for short) is an easy way of tracking and seeing the way traffic is coming to your website is what UTM codes provide.

In 2005, Google bought urchin software corporation and their software has served as predecessors to what is now known as Google Analytics. The UTM codes work in such a way that they will not have any effect on a website. UTM codes enable the performance of the links to be tracked and their source seen.

UTM codes are of great importance because they help to show various information specific to individual links like the number of clicks and traffic a website is getting and the traffic it gets from social media and through Google Analytics, the source of the traffics can be identified. By putting a type of value to the weblink, google analytics picks up the codes and sorts it into various useful reports and information.

A distinguishing use of the UTM code is to make a peculiar URL or a combination or many URLs that can be added to market campaigns that attract users to a website which will, in turn, provide google analytics the information needed to keep a record of data for analysis purposes.

Originally posted 2019-03-14 21:11:06.

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